This spot is currently seen by more than 6 million people, as well as whether those who are drunk during the interval of the Superbowl (broadcast it costs just 9 $ million: almost un'Olgettina). Advertise a car produced in the United States of America, and the scene is really a Chrysler 200, a car from old, led by a boy, Eminem, professional rapper. This guy, ex-toxic, converted to butter and cheese by Elton John (as usual, where there is drug, Elton comes to help you stop), and its patrol Detroit places of the heart, including the Ambassador Bridge, the murals, the monuments, the skaters on the ice, everything in a different lens, that of the voiceover that accompanies it: the speaker knows, it might be that of a Chrysler worker who all his dirty life has learned that the fire is burning in make the steel more strong, in a life of bolts, plates, grease, rags and hemp, in a word, hard work, as well as pints of beer drunk in bars around the factory there at the end of turn. After a tour in this city, where fog and smoke have no boundaries between them, the car stops at the Fox Theater where they are rehearsing the components of a gospel choir. The boy joined them on stage and announced peremptorily: "This is Motor City, this is what we do" and leaves. Final written: "The Chrysler 200 has arrived. Imported from Detroit. " Wonderful, thanks to this extraordinary voice with his usual poignant ceremonious American rhetoric, is to take seriously everything that bring in the American scene, from Oscar to the recitation of asylum. This spot is about history, their, car manufacturers, but also of pride, city, and it happened in Detroit, so much stress that they are not talking about New York or even Chicago, but of a city, Detroit, that has nothing to do with the luxury.
So, given that Chrysler and Fiat are now the same thing, why not a spot so we do too, in Italy? I already see it: the tune of "Everything else is boring," the Caliph, one of the boys and friends, or X-Factor through the streets around the Dora Riparia, passes Mirafiori, revolves around the Mole and the voice of a laid off in retirement preliminary phrases like "this is our history" (but of what? us that even if we manage to agree celebrate the unification of Italy). Still a few laps, the boy, after parking in the third row, enter the Teatro Alfieri, and a chorus to the tune of ours who sings "O sole mio" looks into the car and says in his brilliant Italian: "This is the Motor City This is what we do, no? "comes an inscription:" New Panda, imported from London. " How?
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